Create packaging for 12-bar collection. Designed for mass grocery nationwide and specialty retail locations including Dierberg’s, Schnucks, Central Markets, Whole Foods, Ralphs and Publix. Served as designer (both creative and production), copywriter, oversaw photography, photo composition/direction and bidding/production.
Packaging redesign for existing product line to update look and pop off shelves. Bags printed with flexographic printing and distributed nationwide. I did the concepting, designing, copywriting and managed production. Runs were 1M+.
Successful redesign of award-winning collection. Initial, limited-release flavors packaging done exclusively for Starbucks resulting in multiple re-order increasing revenue by 37%s and on-going collaboration. I did the connecting, designing, copywriting and oversaw production. Print runs in excess of $5M+ for all 7 flavors.
Unique niche, award-winning confections designed for wholesale buyers and specialty retail customer. Sold at specialty grocery and boutique retail nationwide. Challenge was to immediately convey a more complex eating experience and design packaging that was simple for retailers to showcase.
Designed a rebrand of 7 different boxed packaging options for direct to consumer customer. Worked with product fulfillment and outside vendors to ensure materials achieved objectives, were on-brand and on-budget. New launch resulted in over 16% in increased revenue.
Worked with both wholesale grocery and specialty retailers to design, produce, sship and display products in mutually beneficial formats. Partnered with vendors to collaborate on substrates and most cost-effective and consistent printing methods to ensure units are seamless across retailers.
